(Image: https://cdn.ppomppu.co.kr/zboard/data3/2020/0804/20200804211014_sgqhceyn.jpeg)The two major targets of this examine are to derive unbiased factors affecting the success charge of crowdfunding and to empirically analyze the variation of impartial components' results on the success of crowdfunding by business (Internet, tradition/artwork, manufacturing/distribution), and funding type (stock type, bond kind). To determine the success elements of crowdfunding for invigoration and strategic utilization, first, a number of variables were refined after interviews with specialists and platform operators with funding experiences in numerous crowdfunding projects. Then, unbiased factors affecting venture involvement were categorized as follows: a characteristic of undertaking, participant activity, and enterprise. Also, the outcomes derived from the influence of unbiased variables on crowdfunding after moderating results had been driven. Selected independent factors on this research are as follows: crowdfunding interval, target quantity, visual contents, minimum account money, number of comments, variety of SNS followers, degree of interest, financial Statement disclosure, investment attraction, venture firm, mental property rights disclosure, and enterprise operation period. Selected moderating elements in this examine are as follows: trade (Internet, culture/art, manufacturing/distribution), and funding sort (stock sort, bond type). In conclusion, a dialogue of the academical and sensible implications and a suggestion of directions for further analysis are explained.

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However, regardless that the broadcasting and promoting industries are eager to “get rid of Kim Seon-ho”, fans’ belief and love for him seem to be strengthening. Despite the controversy, the variety of his SNS followers moderately surged noticeably. As of three p.m. Oct 18th, his Instagram followers had been 7.35 million, however in about 7 days, it surged by almost 120,000 to more than 7.Forty nine million. On Oct twenty third, a supportive post created by Kim Seon-ho’s fandom with the title “Kim Seon-ho’s Cheering Letter” was uploaded onto a web based neighborhood. “Since you’ve been our strength to date, it’s our turn to be your energy now. We are going to at all times be ready in your comeback, each time it will likely be. But please don’t get sick. KimSeonho” on SNS, expressing their firm faith within the actor. Regarding KBS’s “Two Days One Night”, there were properly over 100 petitions opposing Kim Seon-ho’s departure. Among them, greater than 36,800 viewers agreed to signal the petition.

This increases the potential reach of the social media submit. May due to this fact lead to elevated user engagement. As Sabate et al. SNS is, the extra user engagement of the respective social media submit is attracted. There are two methods to reap the benefits of another model. First, just mentioning the opposite brand’s (or celebrity’s) identify can help to draw more consideration in direction of the brand’s own post. That, in turn, could result in extra consumer engagement. Nissan, for instance, posted a photo of their new pickup truck with a built-in diesel engine by Cummins Inc., which is a US-based mostly company promoting diesel engines worldwide. Although there isn't a hyperlink to the Cummins Inc. fan web page (with almost 400,000 SNS followers on the time of knowledge collection), this technique enabled Nissan to leverage Cummins’ model consciousness in addition to their fan base. Second, it is feasible to integrate a direct link to another model or superstar fan web page or website into the submit. For instance, Nissan posted a press evaluate of the Nissan GT-R and built-in a hyperlink to the new York Daily News fan web page that has more than 2.1 million Facebook followers.